From my research I have learnt that many people haven't seen a short film because of its availability for us, as well as wanting to see a short film people also have different tastes in genre which means that short films should aim to be diverse as well as broadly produced.
As for our idea, its definitely a serious topic in society and therefore many people believe its a good idea that we show the way in which it can happen especially without us knowing. (Which is what we are trying to show!) I think that our idea will give a detailed account of what its like to be in a abusive relationship and show a positive ending from it.
Because the audience we are aiming to look at is the similar age of our characters it will generally be the E - C2 demographic. This is because these people will be able to relate better with the story as well as the characters that we are trying to create. Another factor about our audience is that they will be within the age of 15-25, so they will be from students to working class people. I think that this target audience is a good group of people to have because they are the usual audience that use the Internet, that go to the cinema and that are open to new suggestions within the film market. Our story would appeal more to them as the message we are trying to portray what would be a more important message to them as it focuses on their age range.
The psychographics that we are aiming towards would be strugglers and mainstreamers. This is because the people would be seeking escape through watching the movie as they are hoping to be taken on a journey through the story, this would usually be the students who want to watch something entertaining. The mainstream people target more the C2 demographic who are watching the film to seek security as well as to learn something, which is what we would be trying to create. We want our film to portray a large meaning as well as have a message of escape for the young girl.
Because short films aren't shown in the cinemas but instead the Internet and television program's, its not generally the most known television programs such as BBC 1 or ITV because they have such as large audience and on going programs that they need to play footage that would be targeting all the people watching. However BBC and Channel 4 both promote the production of short films within the community with Channel 4 showing them between popular TV shows and BBC showing them on different channels for example BBC which also target a young and imaginative audience.
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